Leveraging digitalization to cope with COVID-19: An Indonesia case study on women-owned micro and small businesses


This policy research report demonstrates the use of data innovation, combining big data analysis with traditional quantitative and qualitative research to assess the impact of COVID-19 on micro- and small businesses. These businesses are the main livelihood of millions of Indonesians and significantly contribute to the Indonesia economy. More than 90 per cent of the Indonesian work force are employed in microbusinesses and these businesses contribute 58–61 per cent of the Gross Domestic Product of Indonesia. Almost half of all microbusinesses are either owned by women or women therein play a key role in operating them.

For this report, UN Women in partnership with UN Global Pulse through Pulse Lab Jakarta and Gojek conducted mixed-methods research with the support of the National Council for Financial Inclusion of Indonesia. The analysis aims to provide better understanding of the extent to which COVID-19 has affected women entrepreneurs and women-owned MSBs in Indonesia, with a focus on those in the food and beverage sector. It examines the gender differentials in outcomes and coping strategies employed by women- and men-owned MSBs in response to the pandemic, paying particular attention to the use of digital platforms as survival mechanisms.

View the visualization: Is digitization helping businesses like yours cope with the effect of COVID-19?

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