Gauging the effectiveness of social media advocacy campaigns 1

Gauging the effectiveness of social media advocacy campaigns

UN Global Pulse worked together with the UN Office of Internal Oversight Services (OIOS) on a project that analyzed Twitter data to understand the effectiveness of OIOS campaigns on social media and whether they could be improved. The research investigated three instances related to posts by OIOS on social media: framing, messaging, and online engagement.   …

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