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Author(s): Pulse Lab Jakarta and UN Women


Micro and small businesses are facing unprecedented challenges brought about by the COVID-19 crisis. This is particularly true in Indonesia, where 99 per cent of businesses are micro, small and medium enterprises. Indonesian women play a critical role in the economy as owners and managers in micro and small businesses. To cope with the effects of the pandemic, they are leveraging the benefits that digitization has to offer. More and more micro and small businesses are now using digital platforms, such as Gojek, Grab and others, to find customers, carry out transactions and deliver products. The use of these platforms is helping these micro and small businesses survive and even expand, but the challenges faced by men and women differ. To find out, UN Women partnered with Pulse Lab Jakarta and Gojek to analyze big data, survey data and qualitative data.